Hello, my name is

Eric Bertelsen

i'm a Creative Director and Visual Designer



I am a lead user experience visual designer who is passionate about creating experiences that delight users. I balance a high level of energy and commitment with the ability to meet deadlines and manage multiple tasks. I oversee the development of digital projects from concept to launch that faithfully bring to life client brand identity standards. I have experience with social media sites and search engine optimization technologies. I am skilled at leading teams of art directors and collaborating with marketing managers to develop artwork and digital experiences that showcase the leading edge in multichannel digital experiences.






Rhino 3D

Creative Direction

Team Lead


Bank of America

Vice President - Interactive Visual Solutions and Mobile Design

Joined the Bank's online (authenticated) banking team to bring a fresh vision to the Bank customer experience. I work with a fluid team of interaction designers, writers and business stakeholders to define and execute project requirements within the Branding and Language of the site. My projects range from informational (art directing outside agencies to design educational infographics) to highly functional (such as bill pay and transfers redesign, live chat from an external vendor, and mobile payment transfers on iPad, iPhone, Android and Windows apps). Once the design direction of a project is signed off by the business, I create visual design specs and assets for the development teams, participate in user acceptance testing and contribute to usability test design. I work closely with senior designers who craft and deliver the brand guidelines to build toolkits that ensure efficient project execution. I also onboard and mentor new hires and contractors to ensure the productivity and quality of their efforts.

2011 - 2014

Merrill Lynch

Vice President - Interactive Visual Solutions and Mobile Design

Senior member of the User Experience team for the Merrill Edge, Merrill Wealth Management, and US Trust brands (owned by Bank of America). I worked on site refresh, brand styles, creative look and feel of the site, and style guide management. I worked closely with Editors and Information Designers, as well as the prototype and tech teams to ensure the overall quality of our updates to the Merrill brands. Also worked on iPad, iPhone, and Android apps and delivered artwork and designs to the app developers for final launch of the app stores.

2010 - 2011

Staples, Inc

Senior Product Manager

Redesigned the Staples Advantage site. This ecommerce site is for large companies to order supplies in volume for their national offices.

2008 - 2009

Boston Interactive

Lead Visual Designer / Associate Creative Director

Sample Clients: FAO Schwarz, ASPCA, World Wide Walden's, Genzyme, Tufts University, Sailors for the Sea, Holy Cross Family Ministry, Grand Circle Travel Foundation, Woods Hole Research Center companies to order supplies in volume for their national offices.







Salem, MA, 01970, US

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